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Professional farm management generates detailed operational data about your land. This page sets out our position on who owns it, who can see it, and what it may and may not be used for.
Last updated: 12 August 2026
Farm data is generated in the course of managing your land, and it exists to serve your interests as the landowner. We hold and process it to deliver the service you have engaged us for. We do not treat it as an asset to be monetised independently of you.
Access is limited to you as the landowner, the agronomist assigned to your farm, and the operations team members who need it to deliver the service. Access is not open across the organisation.
Where you have engaged legal, tax or accounting professionals through our panel, information is shared with them only at your instruction and only to the extent needed for the matter concerned.
If your farm participates in a carbon or climate programme, practice records, soil results and monitoring data form the evidence base that the methodology requires. This data is shared with the project developer, registry and independent verifier as those programme rules require.
This sharing is set out in the programme agreement you sign before participation, and it does not happen without that agreement. Data required by a verifier cannot subsequently be withdrawn from a submitted claim, because verification depends on it — this is a condition of participating, and we explain it before you commit.
Where your produce is sold through the procurement network, buyers may receive traceability and practice information about the lot they are purchasing. This is what makes traceable procurement possible and what supports the premium associated with it.
Information shared with buyers is limited to what the traceability claim requires. Your full farm financial records are not shared with buyers.
We may use aggregated, anonymised data across the farm network for agronomic research, benchmarking and improving our advisory models — for example, regional soil-carbon trends or crop performance patterns.
Aggregated data is constructed so that individual farms and landowners are not identifiable. We do not publish or share farm-identifying information as part of research or benchmarking outputs.
Data is held in systems operated by us and by contracted third-party providers for hosting, customer relationship management and analytics. Provider details and data-location specifics will be published here once the production infrastructure is finalised.
Information submitted through the enquiry forms on this website is covered by our privacy policy. This page concerns the operational farm data generated once a management relationship begins.